Social media have become commonplace in our personal and professional lives. As such, the LinkedIns, Twitters, Facebooks and Instagrams of this world provide a huge platform to connect with people. Social media have become a rather common way to connect, make new contacts and sometimes even become friends with people who have the same interests as we have.
On a more professional level, social media can be a place for people to discuss their area of interests and lead them to new, innovative solutions for some of their problems.
No doubt, this impacts the recruitment industry too.
It’s impossible to deny the presence of social media in the recruitment process and its importance. In this article, we’ll take a look at the top 7 uses of social media in recruitment in 2019.
A recruiters’ job often starts with sourcing different candidates from different platforms. In the past, recruiters often used to contact candidates in their circle and spread the word that they needed manpower.
That practice has been changing for sometime now though and nowadays recruiters increasingly use different social media platforms to source their candidates too.
There are many external add-ins in the market that allow you to grab the profiles you’re looking for and have them added directly into your recruitment tool.
These add-ins work as a mediator grabbing tool. You simply add the extension and whenever you find a relevant profile, you can add it into the system via those add-ins. They are very easy to use and light to handle.
2. Job Posting
This is the most common hack, and something every recruiter should start in 2019. You can post an effective job advert on your social media walls and grab the mass of relevant candidates all in one go.
In other words: You can use your social channels to post your job ads.
There are many ways to enhance social media job posting. You can use relevant images, videos, text and appropriate data to attract more candidates.
Additionally, you can attract the mass of passive candidates to apply. As you are on a global social platform, you will find more qualified and highly dedicated candidates from every corner of the globe. This can also help you to expand your network and hence your talent pool.
As a logical result of the job posting mentioned above, you can promote your jobs on social media. You can also promote your company culture and workplace environment on social media platforms. If you want to grab more quality candidates from different places with different expertise, you can definitely post and engage people on your social media promotion.
4. Lead Producing
Social media is very useful for small recruitment agencies who are wanting to expand their business since you can produce potential leads from these platforms.
These leads can be converted into future candidates (and/or clients) if you use these social platforms in the right way. As social media are accessible from everywhere in the world, you can use them to make your company known worldwide.
Recruiting, of course, also is about expanding your networks. If you use social platforms as a brand, you can find many useful resources to boost your business.
You can use social media to boost your candidate database – and grow your talent pool – which will help you fill up vacancies faster.
6. Get Updated
Social Media are a great source to get updates about your industry. You can get in touch with the influencers of the market and gain valuable knowledge from them.
7. (Employer) Branding
As mentioned before, you can also use social media to show your company culture and work environment. In fact, this is a great way to give candidates a glance at what it’s like to work for your organization.
Well, there you have it, some of the basic but not neglectable uses of social media in recruitment. If you feel we missed one, please share them with us in the comments below.
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